5 Insanely Affordable and Actionable Marketing Strategies for Solopreneurs

afforadable marketing strategies for solopreneurs

You are sick and tired of reading vague — borderline useless — marketing strategies aren’t you?
I don’t blame you.

I mean, doesn’t it make you feel nauseous every time you read tips like, “Be professional” or “Have a website?”

Now don’t get me wrong, those are definitely good tips. However, those tips are too mainstream that even your neighbor’s grandmother probably already knows about them.

Let me put it this way: If you come up to me asking me for tips on how to stay healthy and live a longer life, and I give you an answer along the lines of, Breathe. If you don’t breathe, you’re going to die due to lack of oxygen. Not only that…”

(Can you see how annoying that can be?)

#YouHadMeAtBreathe #CringeWorthyTipsAlert

Friends, if you’re looking for effective, affordable, and actionable marketing strategies that you can use as a solopreneur, then I promise you that you’re in the right place. The tips that I’ll share below are tried and tested marketing strategies that I’ve personally used on growing my business — some on my clients — and they’ve gotten us amazing results.

Let’s hop right in.

1. Answer questions on Quora.

I’m a huge advocate of Quora.com. Considering how much value an internet user can get from being on the site, it makes it one of the prime places for solopreneurs to fish for customers.

Why, you might want to ask?

Simple.

Because of how active and helpful Quora’s users are by taking the time to answer the questions posed by the community, people are bound to come flocking to the site since they are confident that they can get answers to their questions when on Quora. And by “people,” I’m talking about the people with problems or questions that they need help with — I’m talking about your prospective clients.

So, here’s the game plan… and I’d also like to add that it’s pretty straightforward.

Step 1: You’ll need to look for relevant questions to answer. I have two qualifiers to consider when picking questions:

  • You should be able to pitch your products or services as part of the solution to the question. For example, if you are a writer, the question you might want to look into are, “How can I get more traffic to my website?” or “Where can I find good writers?”

As you can probably imagine, it is highly likely that the users asking these questions are within your buyer persona.

  • The question should have a decent amount of “Follows.” While I certainly wouldn’t mind targeting questions with only ten follows, I’d prefer working on those with bigger figures.

quora marketing

These two points help ensure that you are answering questions that are added by your prospect clients; or you are at least adding your answers on pages where your prospect clients will likely look into.

Step 2: Answer the questions comprehensively while strategically pitching your services. Instead of just blindly answering the questions, there are elements that I integrate to my answers to increase the chances of others responding to it.

 

These are the elements that I include:

A clear call-to-action. Remember that there is no one-size-fits-all CTA. The CTA you’ll use will totally depend on how the users framed their questions, and the angle you’re using to answer their questions. There are times when it would make sense for you to straight up tell them to hire you so you can solve their problems, while there are also instances where it would be better for you to do free work (if it isn’t that tedious or time-consuming) just to win them over.

  • Add your signature with a link to your website.
  • Blow their minds with how value-packed your answers are to the point where it becomes abundantly clear to them that they need to hire you.
  • Insert a link to your portfolio strategically. That way, when they see your finished work (and are happy with it), it becomes a lot easier for them to justify hiring you.

Important points to consider when using this strategy:

  • Limit your number of hours (or number of answers) when using this strategy. I only spend about 10 – 15 minutes daily. Beware because this strategy can be such a productivity black hole if you don’t add limitations to it.
  • To make it easier for you to find more questions, take advantage of the “Related Questions” section.

quora answers marketing

Here’s a thought, if a good number of your prospect customers are going to Quora to look for solutions for their problems, then shouldn’t you be on the platform as well to address their question, build a relationship with them, and ultimately close them as your customer?

2. Linkedin Marketing: Comments + tags + powerful welcome message

Here’s the gist of the strategy:

  1. Add value-packed comments in relevant posts shared/published by Linkedin users within your buyer persona.
  2. Tag the person who published the post that you are commenting on.
    linkedin-marketing
  3. Add a call-to-action within your comment (ideally at the end) saying that you’d be more than happy to have the person as one of your Linkedin connections, so you can both look for possibilities where you can work on a project together.
  4. When the person sends you a Linkedin connection request, accept them then respond with a welcome message that you will use as your stepping stone in closing them as your clients.

Now that you have a clear idea of how the process works, allow me to share with you the welcome template that I use. This template has helped me close countless clients through Linkedin so I hope it’ll do the same for you.

Here’s the welcome template.

Hi (first name),

I appreciate you adding me as one of your connections.

I see that you are with (the name of the company they are connected with). Can you tell me more about what you do?

Perhaps we can collaborate on a future project?

I sincerely wish you the best.

(Your first and last name)
(Your job title)
(Your domain name)

With all the elements in place, you start using this strategy immediately. But before you start using it, however, there are two reminders that I’d like to share with you.

  1. Just like the first tip that I shared about using Quora, this strategy can be a major productivity black hole. That being said, be sure to put a limit on how long you will use this strategy. Personally, I only do this for about 10 – 15 minutes per day.
  2. Don’t rush pitching your services. Be genuinely concerned about what your connection’s job or business is about. Sometimes, I don’t pitch my services till the 3rd or 4th message that I send to my connections.

Click here to read about our digital marketing services (Swedish).

3. Use Google’s advanced search queries.

While there are several ways you can use Google’s advanced search queries to get more clients, I’m a huge fan of using it to obtain a list of forums which I can use to find prospective clients who might be in need of my services.

Here’s a bird’s-eye view of the strategy:

  1. Use Google’s advanced search queries to find niche related forums.
  2. Look for threads in the forums where you can pitch your services strategically.
  3. Add value when answering several threads, then be sure to pitch your services strategically within your reply.

If you aren’t familiar with using Google’s advanced search query, then these are the specific ones you can use to find niche related forums.

  • Your keyword phrase inurl:forum
  • Your keyword phrase intitle:forum

Supposing you’re in the internet marketing niche. This is how Google’s search results would look if you used the first advanced search query above, together with the keyword phrase “digital marketer.”

search engine queries

Now that you’ve managed to gather a list of niche related forum sites that your clients are often spending their time on, it’s time for you to leverage on the sites.

Here’s the thing. When using this strategy, you need to have an angle or a strategy in place that you can use.

For example, the forum sites we’ve gathered above are related to digital marketing, right? If you are a writer, then you won’t have a hard time looking for the right threads to nurture or pitch your services on since written content is an integral part of digital marketing. I tried checking out some of the sites then decided to go with WF.

These are some threads that I would probably look into if I’m a solopreneur offering written content.

forum-marketing

I would look into these threads because I can reply to it and pitch my services strategically. After all, improving a company’s website would require high-quality content and so does growing 10,000 subscribers.

4. Use Linkedin’s job boards.

While most of us are aware that Linkedin is a social media site for professionals, it’s interesting how not many solopreneurs are using the platform’s job boards to look for more business.

If you haven’t been into Linkedin’s “Jobs” boards, then allow me to share with you a screenshot of how it looks.

(Note – I used “Writer” as the job title in the search box as an example.)

client and lead prospecting

If you actually went to Linkedin’s “Jobs” page and typed in the keyword “writer,” I’m sure it took you a couple of scrolls just to reach the bottom. That’s how many the opportunities are on Linkedin.

But wait, there’s more.

linkedin marketing

It’s pretty amazing, isn’t it?

When you have a list of companies whom you know are in need of your services (or needed your services at one point), then you have only to reach out to all of them to pitch your services.

If you want to get better results out of your outreach efforts, then remember to consider these points:

  • Don’t focus on who you are. Focus on the benefits that they can enjoy should they decide to hire you. Trust me; they don’t care about who you are (that much). What they are thinking about is whether or not you can solve their problems. It doesn’t matter if you have an MBA if you can’t solve their problems.
  • Send them a personalized message. You can bet your horses that these companies are flooded with canned cover letters. So much so that their recruitment team would somewhat expect that every single cover letter they’ll open is canned. Unless you make it absolutely clear to them that you took the time to read their job post and that you are genuinely concerned about addressing their problems through your services, the chances are good that they’ll just ignore you.
  • Offer freebies. Others would tell you not to do it because you’ll somewhat degrade yourself in the eyes of your prospect.

That’s not always the case. Depending on how you package your freebie, your clients would actually love you for it without losing the slightest bit of respect for you. If you offer freebies while sounding desperately in need of customers because you’re out of cash, then that can cause you truckloads of problems.

However, if you offer freebies because you just want to give your clients as much value as you can, then there’s a good chance that they’ll appreciate your gesture.

  • Make it short and sweet. If you’re adding lengthy paragraphs in your cover letters or your outreach messages, then you probably won’t get that much of a reply out of your efforts. Remember that these people are busy — VERY BUSY!

That being said, just keep it short and sweet. Try to break your paragraphs into three lines maximum (lines, not sentences, OK?). This will keep them from getting overwhelmed.

5. Use Linkedin’s “Who’s viewed your profile” feature.

The chances of other Linkedin users viewing your profile by accident is highly unlikely. You can bet your family jewels that they viewed your profile for a reason.

While I can’t say for sure what their reasons are for clicking your profile, the best guess I can offer you is that they’re looking for people with the same skillset that you listed in your profile.

Considering how Linkedin is a platform for the job or business opportunity seekers, that’s the most logical explanation we can get from others clicking your Linkedin profile even though they are oblivious to who you are.

To check out which Linkedin users viewed your account, just go to your Linkedin home profile page, then just below your profile photo which you can find in the upper left side of the page, you can see the “Who’s viewed your profile” section.

linkedin marketing

You can then see the Linkedin users who viewed your profile.

linkedin leads

At this point, you can now reach out to the Linkedin users to ask if you can help them with anything.

Should they tell you that they need your services, then you’d be in a splendid spot. If they don’t, however, then just continue to nurture your relationship with them. Perhaps their minds will change in the future and they’ll decide to contact you for your services. Another thing you can do is ask them for referrals.

What’s next?

If you’ve been into the whole solopreneur scene for years now, then please share some of your best hacks or strategies for finding clients. That way, our readers can learn from your expert advice and they’ll have a better chance at succeeding as a solopreneur.

The comments section below is all yours. Cheers!

PS: Need help with your digital marketing? Contact us! 🙂

10 replies
  1. Mitchelle
    Mitchelle says:

    Interesting read! You’re actually right when you said there are a lot of information out there that emphasizes on marketing strategies but all seem to be similar and not really yielding the expected results that it promises. Your strategies are great, especially the LinkedIn tips you presented. I will put that into practice I just hope to get it positively this time. Thanks a lot.

    Reply
    • Jens Lundgren
      Jens Lundgren says:

      Thanks for the positive feedback Mitchelle, glad you liked it! Please let me know how it works out, or if you have any questions! 🙂

      Reply
    • Mark
      Mark says:

      You’re right Mitchelle. The strategies provided here are really unique especially the linkedin. I’m currently on it and already making some bucks.

      Reply
  2. Cindy
    Cindy says:

    Hi.. I’ve tried Linkedin for quite sometime now but not really getting results. I’ve taken note of you tips is quite different from the information I’ve been using as a guide, I will try to apply your tips. But can you explain anything about linkedin premium? I’m a bit confuse about that. Thanks.

    Reply
  3. Dhruv
    Dhruv says:

    I think these tips are great. I’m just a newbie trying to get things right. I created an account recently on linkedin for marketing purposes, the account is relatively new, I’m just wondering if that will work things out or can I make use of my existing profile. I will need further guide on how to start. Thank you.

    Reply
    • Jens Lundgren
      Jens Lundgren says:

      Thanks Dhruv! Your LinkedIn strategy will be more successful the better your profile looks. Creating an authentic and professional profile will get you a long way. If you have clients or other people that you have worked with, don’t forget to ask them to give you a recommendation as well!

      Cheers,
      Jens

      Reply
  4. Fred
    Fred says:

    Great read! I’m glad to have stumbled in to this site. The strategies are worthy of implementing. I will try one of the strateAgy. Thanks.

    Reply
  5. Pat
    Pat says:

    Thank you so much! I tried the linkedin marketing strategy after reading the tips here. I’m glad is working out. You’re great. I will be checking for further updates. Thanks.

    Pat.

    Reply

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